Aryan Sayini

Beyond the desk · Selected experience

I build the growth system, prove the format, then make it repeatable.

Startup and personal brand, creator-led distribution, events and community, and market-fit growth strategy — from the first hook through signup attribution.

More projects

Growth & GTM engagements

Struct · YC F24

July–Present

First Growth / GTM hire

  • Stood up UGC production from zero for the rollout — owned scripting through final edit and set the launch sequencing and posting cadence the rest of GTM ran on.
  • Engineered repeatable hook structures per format and tracked channel-level attribution through signup, folding retention patterns into each new drop.
  • Documented brief templates, a hook library, shot and edit specs, and attribution setup so the next hire inherits a working machine.

Knowlify · YC S25

June–July

First Growth / GTM hire

  • Built the UGC engine behind the consumer launch — seven ad creatives cut and paced per placement instead of cross-posting one master.
  • Tested hook variants against retention and attribution data to isolate what held the ICP, then compounded the winners into each successive launch window.

Manus

March–May

UGC production, end to end

  • Scripted, filmed, and edited videos that became the primary top-of-funnel motion, engineering pacing, hook placement, and on-camera delivery for qualified ICP reach.
  • Read retention curves plus comment and DM signals on every drop, then rebuilt each batch around the openings and formats that converted.
Watch the format ↗

Selected content

The work in the wild

Direct links carried over from the original portfolio.

How I work

From strategy to the videos themselves

01

Startup & Personal Brand

Positioning, voice, content engine, and audience growth.

02

Creator-Led Distribution

Program design, creator coaching, formats, and production.

03

Events & Community

Builder nights, hackathons, mixers, and partner programming.

04

Market Fit & Growth Strategy

ICP signal, attribution, retention analysis, and launch systems.

About me

I build personal brands for startups, then prove them in the numbers.

I started with founder-led marketing for my own startup, Hustl, and it blew up. Since then I have built creator and UGC systems for Argil, Struct, Knowlify, and Manus while making the brand videos myself.

I also shoot and edit for Brandon Hwang, an upcoming YouTuber who has worked with MrBeast, IShowSpeed, and AMP. Creating and teaching go hand in hand: I build the system, prove it on camera, then coach the team to run it.

Beyond content, I host builder nights, hackathons, and networking mixers that have brought in more than 1,000 people, with partners including Google, NVIDIA, Base44, Lovable, Pieces, and WorkOS.

Contact

Let’s rebuild your growth pipeline.

Open to personal branding, creator programs, brand social media, and growth strategy.

aryansayini.business@gmail.com ↗