Aryan Sayini

Beyond the desk · Selected experience

I build the growth system, prove the format, then make it repeatable.

Startup and personal brand, creator-led distribution, events and community, and market-fit growth strategy — from the first hook through signup attribution.

More projects

Growth & GTM engagements

Struct · YC F24

July–Present

First Growth / GTM hire

  • Stood up UGC production from zero for the rollout — owned scripting through final edit and set the launch sequencing and posting cadence the rest of GTM ran on.
  • Engineered repeatable hook structures per format and tracked channel-level attribution through signup, folding retention patterns into each new drop.
  • Documented brief templates, a hook library, shot and edit specs, and attribution setup so the next hire inherits a working machine.

Knowlify · YC S25

June–July

First Growth / GTM hire

  • Built the UGC engine behind the consumer launch — seven ad creatives cut and paced per placement instead of cross-posting one master.
  • Tested hook variants against retention and attribution data to isolate what held the ICP, then compounded the winners into each successive launch window.

Manus

March–May

Growth

  • Mainly UGC production: scripted, filmed, and edited videos that became the primary top-of-funnel motion, engineering pacing, hook placement, and on-camera delivery for qualified ICP reach.
  • Read retention curves plus comment and DM signals on every drop, then rebuilt each batch around the openings and formats that converted.
Watch the format ↗

Selected content

The work in the wild

Direct links carried over from the original portfolio.

How I work

From strategy to the videos themselves

01

Startup & Personal Brand

Positioning, voice, content engine, and audience growth.

02

Creator-Led Distribution

Program design, creator coaching, formats, and production.

03

Events & Community

Builder nights, hackathons, mixers, and partner programming.

04

Market Fit & Growth Strategy

ICP signal, attribution, retention analysis, and launch systems.

About me

I build personal brands for startups, then prove them in the numbers.

I started with founder-led marketing for my own startup, Hustl, and it blew up. Since then I have built creator and UGC systems for Argil, Struct, Knowlify, and Manus while making the brand videos myself.

I also shoot and edit for Brandon Hwang, an upcoming YouTuber who has worked with MrBeast, IShowSpeed, and AMP. Creating and teaching go hand in hand: I build the system, prove it on camera, then coach the team to run it.

Beyond content, I host builder nights, hackathons, and networking mixers that have brought in more than 1,000 people, with sponsors including Google DeepMind, NVIDIA, Base44, and Lovable, and WorkOS as co-host.

Contact

Let’s rebuild your growth pipeline.

Open to personal branding, creator programs, brand social media, and growth strategy.

aryansayini.business@gmail.com ↗